Monday, November 24, 2008
Conclusion
In conclusion, the Biennale 2008 has done well in the overall marketing of the event, but they can improve on the distribution channels of the event so as to reach out to more people. They can also include more partners and sponsors for the event to make it a bigger scale. If they are going to target the younger generation, they can also collaborate with schools or the Ministry of Education to expose the students to more of these art festivals. Moreover, the value of this event to Singapore was significant and important in helping us shape the image as an art centre.
In a nutshell, the marketing mix was done well in most of the aspects and the economical value brought to Singapore was immeasurable.