Monday, November 24, 2008

Contents Page

1. Introduction
1.1. Objective
1.2. Methodology of Research
1.3. Background of Singapore Biennale 2008

2. The Marketing Mix
2.1. Product
2.2. Place
2.3. Partnerships
2.4. Programming
2.5. Promotion (Communication)
2.6. People
2.7. Packaging and Distribution
2.8. Price

3. Tourism Roles and Economic Value

4. Conclusion

5. Proof of Visit & Pictures

6. Appendices

7. Bibliography

Posted by Liting at 11:33 PM