Monday, November 24, 2008
Introduction
1.1. Objective
The objective of this report is to identify the various components of the event marketing mix had been adopted in Singapore Biennale 2008(SB2008) that I visited and evaluate how effective these components had been used to contribute towards the success of this event. In addition, it includes the role of this event to Singapore and its value to the tourism economy[1].
1.2. Methodology of Research
The method of research includes websites, books and newsletters, which will be included in the bibliography and appendices.
1.3. Background of Singapore Biennale 2008
The first Biennale was held in 2006 and it enhanced Singapore as an international centre and regional thought-leader in the fields of contemporary visual arts. The event was organized by the National Arts Council (Singapore), and it lasted for 72 days. The event attracted more than 883,000 visitors from worldwide and generated a cumulative media value of $19,300,000. The Biennale 2008 will not be just another event for the art world, but one that engages all sectors of the society and people across different sectors as it continues to break new grounds for creative expression[2].
The objective of this report is to identify the various components of the event marketing mix had been adopted in Singapore Biennale 2008(SB2008) that I visited and evaluate how effective these components had been used to contribute towards the success of this event. In addition, it includes the role of this event to Singapore and its value to the tourism economy[1].
1.2. Methodology of Research
The method of research includes websites, books and newsletters, which will be included in the bibliography and appendices.
1.3. Background of Singapore Biennale 2008
The first Biennale was held in 2006 and it enhanced Singapore as an international centre and regional thought-leader in the fields of contemporary visual arts. The event was organized by the National Arts Council (Singapore), and it lasted for 72 days. The event attracted more than 883,000 visitors from worldwide and generated a cumulative media value of $19,300,000. The Biennale 2008 will not be just another event for the art world, but one that engages all sectors of the society and people across different sectors as it continues to break new grounds for creative expression[2].